In order to become a better salesman you must make a good first impression, and be extremely knowledgeable of your product and your competitor's products. This article covers these aspects of sales.
When it comes to being a salesman the highest compliment that can be paid is having another salesperson say, "Oh, him? He could sell ice to an Eskimo" or something of that ilk. Yes, it is a corny phrase but it identifies an often overlooked aspect of salesmanship: it isn’t the product that is the key; it is the person selling the product. Come and learn a few easy steps you can take to be a better salesman.
Selling ice to an Eskimo is ridiculous. But what it says about successful salesmanship is not. That saying highlights the most important part of being a salesman; confidence and presentation. If you are able to confidently present your product and engender trust through your outward presentation the hardest part of the sell is over; being accepted as a trustworthy individual. If you'd like to learn some more tips to being a better salesman you should check out cours de vente and read through the articles.
A Snap Second
That is all that it takes for someone to make a judgment about you; a snap second. Humans are a visually based animal, over 60% of all the information in our world is processed visually. Therefore how you look and carry yourself is the most important aspect of any successful salesman.
Dress smartly and appropriately. This will vary depending on your target market. If you are selling the latest advance in vacuum technology your target demographic will be, by and large, housewives. However if you are selling the latest technology in Online Gaming your target demographic drastically shifts. Whatever your target market is, make sure you dress appropriately.
No matter your target demographic there are a few things you should always do in order to make your appearance more pleasurable. Wear a nice smelling cologne (or perfume). While we are visually based animals our sense of smell is the one that has the strongest connection to memory. You need to smell good. This will invoke good memories on your prospective client and make them trust you.
You need to be well-groomed. Even if you are selling the latest gaming technology you need to spend time on your appearance. It is the simple things that will often make or break a sale. Trim your nails and make sure they are clean. If you have facial hair make sure it is well-groomed. Use hair products and if you have any visible jewelry make certain it is clean and appropriate. It is best to stay away from anything overtly religious in your accoutrements because it is too easy to unknowingly give offense. Accordingly the same goes for any political accessories you may have.
Knowledge is Power
The more that you know about your product and its competitors the better you will be at your sales pitch. You must do your homework and steep yourself in everything about your product. Draw up some trial mock-ups of sales questions and make sure that you can quickly and intelligently answer them. One good exercise is to approach the sales as if you were the competitor. Address each weakness in your product and make sure you can spin it into strength.
There are many ways to be a better salesman and most of them have little to do with the product that you are selling.
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